Mobile commerce sites and apps are changing the way consumers shop, and the number of consumers shopping via mobile is considerable, a new study shows.
In September two-thirds of all smartphone owners shopped in some way on their phones, including comparing products and prices, searching for coupons, taking product pictures, and locating a retail store, finds web and mobile measurement firm comScore in its comScore Mobile Retail Advisor report. 38% of smartphone owners have used their phone to make a purchase at least once—that’s 34.2 million U.S. consumers, comScore says.
Early adopters of a smartphone application for ordering flowers haven’t yet seen sales soar, but they still have faith in their new toy – er, tool – and relish being part of the vanguard.
No laggards, some of the approximately 200 florists who have bought floralapp® consider it a smart business decision because it ultimately will drive the hard-to-reach younger segment of the market to their shops.
Customers download floralapp® for free onto their iPhone or Android and specify which shop to link it to by entering a key word, usually a word from the name of the shop. If they don't know the key word, but still want a specific shop, they enter a Zip code and then select the shop from a list that is generated when there are multiple choices. Customers can sync their contact information on the phone with order forms and choose from multiple payment methods, including PayPal. Florists have full control of products offered, including cut off and block out dates, inventory, delivery and shipping, and they can send notifications of special offers and updates to the customer’s phone.
Beneva Flowers wants to make sure its customers can get flowers to their moms this Mother’s Day weekend no matter where they are. Especially those shoppers who put off buying a bouquet to the last minute.
So it recently released an iPhone app, dubbed floralapp®, just in time for the holiday. And it’s extremely confident that after today, tomorrow and Saturday, its mobile app will prove to be of great importance to the way the company does business. It says this Mother’s Day when it comes to orders, the app has the potential to surpass the e-commerce site or contact center.
“Retailing is undergoing a transition at this very moment through smartphone technology,” says Art Conforti, president, “and Beneva Flowers intends to always stay ahead of the retail curve.”
A smartphone application created by two Sarasota companies that allows individual florist shops to more easily receive orders has been approved to be sold on Apple Inc.'s App Store for the technology giant's iPhones and iPads.
The app already was available for use on the Android phone platform, and is being used in more than 100 markets.